Every year the NHL rolls out a different ad campaign for the playoffs. In the mid 90’s, they went with the CUP CRAZY theme and here’s a beauty for the St. Louis Blues…
It features some great lyrics like:
It’ll raise you up, bring you to your knees
And you’re one slapshot from fate or ecstasy
In the heat of the battle, the eye of the storm
the power and fury, sound the alarm
We’re going CUP CRAZY!
Shnarped Hockey Blog 